The Healthy Workplace Nudge by Rex Miller & Phillip Williams & Dr. Michael O'neill

Author:Rex Miller & Phillip Williams & Dr. Michael O'neill
Language: eng
Format: epub
Publisher: Wiley
Published: 2018-05-01T00:00:00+00:00

The Power of Framing

Choices can be worded in a way that highlights the positive or negative aspects of the same decision, leading to changes in their relative attractiveness.5

Dr. Roizen discovered 20 years ago that his main job was motivating patients to live healthier. The traditional model armed him with compelling information about his patient's health risks. He could and did use scare tactics if necessary, but found they seldom worked. He learned that a person's habits and unhealthy social networks were more powerful than information, warnings, and pressure.

But, when his research uncovered six areas that could dramatically reduce risk and improve mortality, he reframed the conversation: How would you like to live 10 years younger? He calls this the empathetic future. It was a future that was imaginable because it brought new life to the realm of the possible.

Dr. Roizen's Real Age assessment is a great reframing device. It calculates chronological age against biological age. It is sobering and hopeful. When patients score poorly, he explains, “You are 55 but have the body of a 65-year-old.” Once that sinks in, he asks, “How would you like to feel like 45 again?” That is a powerful and effective conversation, especially when the patient holds the Real Age score and assessment in her hands. Dr. Roizen confirms the patient's current state, clarifies the stakes, and makes the better future tangible. He reframes the issue, and reframing engages the focused side of the brain. Removing the clutter allows the brain to stay engaged.

Why do people not do what serves their long-term best interest? If we can step into their shoes and observe their surroundings and the social habits, can we begin to reframe and redesign their environment to remove those constraints?

Reframing is a critical, but often overlooked, device for managing. When CBRE proposed to move all paper files to the cloud, that news brought anxiety, especially among the many “digital immigrant” brokers. Anticipating that anxiety early (a key to good nudge thinking), they hired digital coaches to help employees scan, tag, and learn how to retrieve their files. Because they did, the narrative quickly shifted from, “I'm losing years of files that are crucial to my work,” to “I'm a better broker today and can work from anyplace.”

Calvin Crowder, vice president of global real estate for GoDaddy, describes their challenge, in a previous building, to encourage employees to use the recreation area to take breaks and have fun with colleagues. Because of its back-of-the-building location, people felt like they were sneaking off to have fun. In their new Global Technology Center in Tempe, Arizona, Calvin placed the recreation area in a central and highly visible place. When our group convened there, we watched people playing table tennis, ascending a climbing wall, riding pedal go-carts, and simply hanging out. Placing a recreational break room in a central space took away the old stigma.

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